Cercle Brugge
Building a brand-new web platform to modernize and streamline the cercle fan experience.
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Cercle Brugge is a professional soccer team based in Bruges. As one of the oldest associations in Belgium, progress means everything to them. They also deeply care for their fans, and want to provide them the best possible user experience using the latest technologies. Together, we got to work.
“ I loved the cohesion of the Bothrs team, and watching our ideas and designs become reality within just a few weeks. They showed that they care as much as we do. “
Louis-Philippe Depondt
Press Officer & Communications Manager at Cercle Brugge KSV
Challenges we’ve tackled
can we nurture more fan engagement through the cercle website?
Can we create a centralized fan account zone that is convenient and valuable?
Building a new platform from the ground up
We refreshed the design, and set up cloud hosting. Our goal was also to leverage cutting-edge tools to make everyone's life easier. Storyblok for instance, let us build an entirely custom yet easy-to-use CMS using React. So when new website pages are created, they're automatically populated with the necessary sections and categorized accordingly.
Everything fans need to know in one place
The new website came with a big upgrade called MyCercle. It’s the centralized account hub for Cercle fans. From here, people can buy tickets, top up their subscriptions, check their balance, view exclusive content and more. Everything is fully embedded within this single portal.
Going above and beyond with real-time statistics
What's more, is that fans can track their favorite Cercle players, whose stats are updated in real-time on the platform. Same goes for individual match statistics and overall rankings.
“ I wanted this project to exemplify Cercle's drive to move forward and modernize. Working together with Bothrs has enabled us to do just that. “
Jeroen Ost
Commercial & Marketing Director at Cercle Brugge KSV
Teamwork Makes the dream work
None of this would have been possible without the bright minds of Cercle and Bothrs working closely together, and staying aligned on a daily basis. With the right people, process, and tools in place, we were able to complete this project in less than two months!
Want to take your user experience to the next level?
GIL Nimmegeers
Co-founder Bothrs & Client partner Cercle Brugge
